About me
Nice to meet you! Let’s get to work.
My name is Katie and my day-to-day work is helping my clients to unlock their marketing potential, no matter the size of their business or organisation. With over 25+ years of marketing experience, I have a passion for the basics - in this world of tools, tech, jargon and meaningless acronyms, sometimes it is marketing’s core principles that get overlooked, but they can be your small organisation’s superpower.
In every organisation I have worked for, an understanding of the life, needs and problems of my customers or stakeholders is paramount - I believe this understanding of your own customers should serve to guide you in the way you and your people do business. It’s a simple approach and can often be a seemingly small switch-up to how you do things, but it can help your business focus on what is important and set you apart.
So, whether you need a communications strategy, coaching/training for staff or yourself, copywriting or assistance with ad hoc projects, I’d love to chat. I am based in inner-Melbourne, but in this Covid-19 world, I am more than happy to assist you remotely.
Credentials:
Bachelor of Business (Marketing), RMIT, 2004
Freelance Writing, Australian Writers’ Centre, 2017
Customer Experience Strategy & Design, RMIT, 2019