https://www.darkmade.com.au/blog daily 0.75 2021-02-05 https://www.darkmade.com.au/blog/a-covid-reset monthly 0.5 2021-10-07 https://www.darkmade.com.au/blog/2017/7/19/three-old-school-ways-to-connect-with-clients monthly 0.5 2017-07-19 https://www.darkmade.com.au/blog/2017/7/19/how-to-stop-torturing-your-audience-with-your-presentation monthly 0.5 2017-07-19 https://www.darkmade.com.au/blog/2017/7/19/make-every-email-count monthly 0.5 2017-07-19 https://www.darkmade.com.au/blog/2017/7/19/back-to-school-with-online-learning monthly 0.5 2017-07-19 https://www.darkmade.com.au/blog/2017/7/19/who-are-you-and-why-should-i-buy-what-youre-selling monthly 0.5 2017-07-19 https://www.darkmade.com.au/blog/category/FP monthly 0.5 https://www.darkmade.com.au/home daily 1.0 2025-08-11 https://images.squarespace-cdn.com/content/v1/596ec0e8c534a5c54427bdcc/1592358680915-5T241E4S9KHGK0I7A4FB/2.png Home - I would highly recommend Katie’s services to anyone like me who doesn’t have comms experience and wants to work with a highly supportive professional who can help deliver an exceptional end product. Olivia Connelly | Gameplan Education https://images.squarespace-cdn.com/content/v1/596ec0e8c534a5c54427bdcc/1592358680920-3NFRZT64KQWLPSUSO7P9/4.png Home - Katie was generous, honest and thoughtful with her advice. After some great conversations, I improved my website, created a regular and manageable newsletter and developed a database. Thanks Katie! Emma Russell | HistoryAtWork https://images.squarespace-cdn.com/content/v1/596ec0e8c534a5c54427bdcc/1592358682157-VTS2Q5TAIHW7KY253YUU/3.png Home - It was great to work with someone so approachable and knowledgeable! Katie was dedicated and generous and I really appreciated her attention to detail and creative approach in working with us. Paula Nicholas | Architect & Designer https://images.squarespace-cdn.com/content/v1/596ec0e8c534a5c54427bdcc/1613448493958-4TGD0K1HDCS2XYWGSZ60/communication+strategy Home - Communications Strategy I can work with you to develop a communications roadmap: helping to articulate who your stakeholder groups are, how best to engage them and when/how to do it all with the people and resources you have. https://images.squarespace-cdn.com/content/v1/596ec0e8c534a5c54427bdcc/1624335695569-WY5L8VRIZVG0LAQGRABS/noun_Pen_1218231.png Home - Copywriting From website copy and blog posts to brochures and grant applications, I can wrangle your ideas and information into copy that is readable, compelling and precise. https://images.squarespace-cdn.com/content/v1/596ec0e8c534a5c54427bdcc/1613448547187-ZE29NAKPFPTLJIG7WM2J/marketing+coaching+training Home - Coaching & Training Whether you are after some one-on-one coaching or a set of training sessions, I can help your people (or yourself) brush up on marketing and communications basics so that you can move forward at your own pace. https://images.squarespace-cdn.com/content/v1/596ec0e8c534a5c54427bdcc/1613448596971-QV50W8MKFPODMK36YP6E/marketing+projects Home - Marketing Projects Got an ad-hoc marketing project and not sure where to start? I can help. I bring over 20+ years of experience into your business for those times you need hands-on assistance and advice for projects big and small. https://images.squarespace-cdn.com/content/v1/596ec0e8c534a5c54427bdcc/1611899263593-BOKBNHXCUUJHOPABIS1J/WEBSITE+-+HEADSHOT1+%282%29.png Home https://www.darkmade.com.au/services daily 0.75 2021-06-22 https://images.squarespace-cdn.com/content/v1/596ec0e8c534a5c54427bdcc/1614744284076-UHWI8DH4TEQU4DIH75KM/marketing+communications Services https://images.squarespace-cdn.com/content/v1/596ec0e8c534a5c54427bdcc/1614744377364-MM81QQEMUXRGE8VGT2H3/coaching+and+training Services https://images.squarespace-cdn.com/content/v1/596ec0e8c534a5c54427bdcc/1614744493541-I6RV7CRR0M9JQCNMP0X3/Hand+of+businesswoman+pointing+at+a+sticky+note+on+a+glass+wall+while+standing+in+office+by+Jacob+Lund+from+Noun+Project Services https://images.squarespace-cdn.com/content/v1/596ec0e8c534a5c54427bdcc/1624336498357-USMWSK3N1EGDPRZVRZU7/copywriting_melbourne Services https://images.squarespace-cdn.com/content/v1/596ec0e8c534a5c54427bdcc/1613458061476-QANFZU6L4LMOYPBHHIQX/2.png Services https://www.darkmade.com.au/test daily 0.75 2020-10-13 https://www.darkmade.com.au/copywriting-lp daily 0.75 2021-06-23 https://www.darkmade.com.au/strategy-lp daily 0.75 2021-06-23 https://www.darkmade.com.au/coaching-training-lp daily 0.75 2021-06-23 https://www.darkmade.com.au/how-did-i-do daily 0.75 2020-09-17 https://www.darkmade.com.au/about-me daily 0.75 2021-06-22 https://images.squarespace-cdn.com/content/v1/596ec0e8c534a5c54427bdcc/1624341013181-SF0IDH7IZC9MSX2SI5VC/katielaneway.png About me - Nice to meet you! Let’s get to work. My name is Katie and my day-to-day work is helping my clients to unlock their marketing potential, no matter the size of their business or organisation. With over 25+ years of marketing experience, I have a passion for the basics - in this world of tools, tech, jargon and meaningless acronyms, sometimes it is marketing’s core principles that get overlooked, but they can be your small organisation’s superpower. 
In every organisation I have worked for, an understanding of the life, needs and problems of my customers or stakeholders is paramount - I believe this understanding of your own customers should serve to guide you in the way you and your people do business. It’s a simple approach and can often be a seemingly small switch-up to how you do things, but it can help your business focus on what is important and set you apart. So, whether you need a communications strategy, coaching/training for staff or yourself, copywriting or assistance with ad hoc projects, I’d love to chat. I am based in inner-Melbourne, but in this Covid-19 world, I am more than happy to assist you remotely. Credentials: Bachelor of Business (Marketing), RMIT, 2004 Freelance Writing, Australian Writers’ Centre, 2017 Customer Experience Strategy & Design, RMIT, 2019 https://www.darkmade.com.au/thank-you daily 0.75 2021-02-17 https://images.squarespace-cdn.com/content/v1/596ec0e8c534a5c54427bdcc/1613533326922-H5GCRSSO0YUGW54KN4D3/katie+russo+thanks Thank you https://www.darkmade.com.au/my-work daily 0.75 2021-10-07